top sellers!

Neo Tobbles
Dart Replacements
EzyRoller Red
Magnetic Pattern Block Kit

Welcome to Your Toy Store

Welcome to The Village Toy Shop, the go-to place for the latest fun, creative, and unique toys as well as all of your favorite classics.

The Village Toy shop has been a staple of the Central New York area for over 20 years. As family run and owned business, customer service is our priority and our knowledgeable staff is ready and willing to help you find the perfect toy for your little one. We offer a gift registry program, gift wrapping, and convenient shipping.

Browse our selection of some of the hottest toys from Melissa & Doug, Alex, International Playthings, Playmobil, Ugly Dolls, Douglas, Toysmith, and many more. We carry a large selection of educational products along with a wide variety of outdoor toys, board games, dolls, arts and crafts, plush, and toys for babies and toddlers.

We hope you enjoy!

Come visit us in New Hartford!

The Village Toy Shop
New Hartford Shopping Center
New Hartford, NY 13413
Phone: 315-733-8667
M -Thur: 10-6
Fri: 10-7
Sat: 10-5
Sun: Closed